AWARDS FOR 6 YOUNG DESIGNERS
THE MOST CREATIVE COLLECTION - MARISOL VITE AVILA
THE MOST COMMERCIAL COLLECTION - SARA GALARDI
THE MOST MEDIA-ORIENTED COLLECTION - MARK FLAIM
THE DEAN AWARD - ELENA SAVASTA
THE CARAN D’ACHE AWARD - SARA DI PAOLO
Florence, 29 May 2008 - The long-awaited “La Lunga Notte della Moda” end-of-year fashion show by Polimoda students was held last night at the Saschall Theatre in Florence. Over 400 creations by students graduating in Fashion Design and Pattern Making for Women's Clothing came down the runway as the final act of their study course.
The show opened with outfits by students on the pattern-making course, sharing the theme "The contemporary aspect of paper patterns". These were followed by the 38 collections by students in their third and final year of Fashion Design, with 8 outfits each, the final result of these young designers’ educational and personal evolution. This was the first catwalk debut for the designers of tomorrow, a fascinating preview of the future of fashion.
The absolute new entry this year was the presence of three big-name juries, made up of established professionals and authorities from the world of fashion, who during the evening judged the group of designers and awarded prizes to the best collections. The categories were: The most Creative, The most Commercial and The most Media-oriented. Judges included famous names from the sector: Eva Cavalli for Roberto Cavalli, Patrizia Bambi for Patrizia Pepe, Ermanno Scervino, Raffaello Napoleone for Pitti Immagine, Luisa Panconesi for Luisa Via Roma, Sabrina Damassa for Between, Riccardo Grassi for Studio Zeta, Kim So Hyoune for La Rinascente, Eva Desiderio for Quotidiano Nazionale, Giulia Crivelli for Il Sole24Ore, Roberta Rusconi for D La Repubblica delle Donne and Licia Bonesi for Class.
Special awards were also given to The Most Promising Collection by Dean Linda Loppa and by event sponsors Caran D’Ache. The audience joined forces with the jury of experts in choosing the winner of the Audience Prize.
Announcement of the winners was a very emotional event held today at Villa Strozzi during the End of Year Ceremony. The prize for The most Creative Collection went to Marisol Vite Avila, who presented "Mexico, the Enchanted Garden": an original, very refined collection characterised by the colour green and inspired by nature and plant shapes. The most Commercial Collection was won by Sara Galardi, “S-Féerique”, in black and white inspired by the image of Pierrot and the moon. Mark Flaim won The most Media-oriented Collection thanks to a group of male outfits in white playing on contrasts, entitled “A Wolf in Sheep’s Clothing”.
The Caran D’Ache Award jury chose the romantic shapes and bright colours of the “Evanescent Ophelia” collection by Sara Di Paolo: recalling the pre-Raphaelite feminine ideal with echoes of the late sixties and early seventies. The majority of votes by over 1400 spectators went to Alice Minacci and her collection "Russkii Moroz" - a journey through distant Russia thanks to folkloristic garments reworked in a modern key, with masculine cuts restyled in soft shapes and bright colours, and she was thus the winner of the Audience Award.
As a final surprise for the young designers, Dean Linda Loppa decided to reward The most Promising Collection, and chose Elena Savasta who presented “New Born”, a collection of sophisticated experimentation. Thanks to her creative potential and cultural baggage, Elena will now be doing the Polimoda Master in Advanced Fashion Design.
All the winning collections will be on show at Pitti Uomo from 18 to 21 June and at “La moda in Mostra” display at the future venue of Villa Favard in Florence of the 18 collections by the young designers on the Advanced Fashion Design Master and of the footwear creations from the fashion Footwear Design Master.
Direction: Piergiorgio del Moro - DM Fashion Studio
Make-up: Geniah Professional Make Up
Hair: L’Orèal Professional
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